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Kellogg’s CEO suggests struggling families should just eat cereal for dinner

Plus: Israelis attack Palestinians waiting for aid

Good morning and happy LEAP DAY! It’s a day so special it only comes around once every four years. Will you be doing anything special with the extra day? In today’s newsletter:

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Kellogg’s CEO suggests struggling families should just eat cereal for dinner

Marie Antoinette couldn’t have said it better herself.

Let them eat cereal! That’s the message one millionaire CEO has for struggling American families—the majority of whom are living paycheck to paycheck, spending most of their income on groceries.

WK Kellogg’s CEO Gary Pilnick is under fire for an appearance on capitalist propaganda network CNBC, where he bragged about a new advertising campaign urging families to eat cereal as an affordable alternative to, you know, actual food.

“We’ve got to reach the consumer where they are,” Pilnick said, “So we’re advertising about cereal for dinner. If you think about the cost of cereal for a family versus what they might otherwise do, that’s going to be much more affordable.” Yes, he’s actually bragging to potential investors about how unaffordable grocery prices are actually an opportunity for his business of selling ultra-processed, dangerously high-in-sugar, super unsafe breakfast foods.

But wait, there’s more: The host pushed back, asking Pilnick if the idea of cereal for dinner could “land the wrong way.” The CEO, who made over 4 million dollars last year, scoffed, saying, “we don’t think so, in fact it’s landing really well right now, Carl.” Boy was he wrong.

The internet’s reaction has been swift and merciless. “What stage of capitalism is this?” one TikToker asked in a video that’s been viewed more than 2.4 million times. Another user on X asked, “I wonder what cereal he and his family are eating for dinner?”

We have a suggestion on what Mr. Pilnick can eat, and it’s not frosted. 

100 Palestinians killed while waiting for aid; total death toll hits grim milestone

Palestinians receive medical care at Kamal Edwan Hospital in Beit Lahia, in the northern Gaza Strip, on 29 February, following the attack on a crowd waiting for aid. (via The Guardian)

Over 100 Palestinians were killed waiting for humanitarian aid in an attack in northern Gaza earlier today, multiple news agencies report, bringing the total death toll for the genocide to a grim new milestone: 30,000 people dead.

Details of the incident are murky at this point as the Israeli government has refused to allow journalists into Gaza. According to the Israeli newspaper Haaretz, an Israeli source said troops opened fire at "several people" in the crowd who posed a threat to them.

The AP reports it was the first delivery of aid into northern Gaza in over a month. The U.N. has warned that a quarter of Gaza’s 2.3 million residents are facing starvation because of Israel’s “siege.”

This morning’s attack brings the genocide’s death toll to 30,035, while 70,457 others have been wounded.

➡️ Question of the Day

Yesterday the Supreme Court announced that they will decide whether or not Donald Trump is immune from federal prosecution. They won’t hear the case until April, and a decision isn’t expected until June.

Our questions is: How do you think the court will rule?

POLL: How do you think the Supreme Court will rule on Trump immunity claims?

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Yesterday’s results: Will the U.S. abolish the death penalty in our lifetimes? You said…

Abchill voted no and said: “It has been turned into a media/circus event.”

While Ron also voted no and said: “The same folks that support the death penalty, are also Pro Life, go figure. Hypocrisy much?”

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🤩 Good News: Biden gets $1.3 billion in pledges to help end hunger 

President Biden announcing his plan to end hunger in the U.S. last year.

At a time when Republicans are making it harder for kids to get food, Democrats are doing the exact opposite. Earlier this week Second Gentleman Doug Emhoff announced that the administration had raised $1.7 billion in pledges to help in President Biden’s goal of ending hunger in the U.S. by 2030.

About 12.8% of households in the richest country in the world do not have enough money for food. That's about 17 million people. And while we’d like to see more to be done on the policy side (stick rather than carrot), we applaud the Biden team for making the fixing of this shameful problem a national priority.

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We’ll see you Monday!